One for All 6-in-1 Styler
Shines. Texturizes. Protects.
- Primes hair and adds softness
- Shine and light hydration while strengthening
- Polishing and protecting from heat
- Color safe
- Ideal for everyone
FOR BEST RESULTS: Work a quarter-sized amount between hands, and apply to clean, damp or dry hair from mid-shaft to ends.
Moisture Defining Whip
Hydrates. Defines. Enhances.
- Weightless, moisture enhancing mousse
- Nourishing oils to help hydrate, condition, and define your style
- Delivers touchable definition for textured hair
- Rich and creamy mousse
- Great for curls and waves
FOR BEST RESULTS: Shake bottle well. Dispense a golf ball size dollop of product into palm. Rub hands together and scrunch into towel-dried hair, from ends to roots. Let air dry or diffuse.
Finale Shaping Spray
Perfects. Holds. Blocks Humidity.
- Dynamic hairspray with the perfect balance of flexibility and strength
- Touchable hold and soft shine
- Blocks frizz, heat, and humidity
- Color-safe
- Ideal for absolutely everyone
FOR BEST RESULTS: Shake well. Hold 10-12 inches from dry, styled hair, and spray evenly.
Volumizing Mousse
Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.
FOR BEST RESULTS: Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
Volumizing Primer
Texturizing Spray
Perfect Ending Split End Serum
Rebuilds. Strengthens. Silkens.
- Put an end to split ends
- Repair and seal broken ends as it protects against future fraying
- Color-safe
- Ideal for everyone
FOR BEST RESULTS: Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.
Polish Un-Frizz Cream
Smooths. Calms. Transforms.
- Instantly transforms your texture
- Conditions and smooths hair, eliminating frizz and locking out humidity to keep it that way
- Color-safe
- Ideal for straight to curly, medium to thick, frizz-prone hair
FOR BEST RESULTS: Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
Restorative Treatment Mask
Rebuilds. Strengthens. Silkens.
- Deeply hydrating treatment mask
- Actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down
- Leaves hair with more elasticity, bounce, and youthful vibrancy
- Delivers an immediate and intense hydrating boost
FOR BEST RESULTS: After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well.
Color Revival Kit
It's the healthy color kick-me-up for in between salon visits. Until you’re back in your colorist’s chair, heal and hydrate hair while reviving color with our new in-home maintenance treatment for colored hair. Featuring Virtue® Recovery Shampoo & Conditioner Packettes, salon-grade ColorKick™, and our best-selling Restorative Treatment Mask, this comprehensive care kit:
- Fights fade and revives shine
- Strengthens, hydrates, and nourishes hair, making color more vibrant
- Supports color maintenance at home in between services
Exfoliating Scalp Treatment
Recovery Shampoo
Cleans. Replenishes. Nourishes.
- Rebuilds damaged hair
- Dissolves daily buildup
- Color-safe
- Ideal for dry, damaged or overworked hair.
FOR BEST RESULTS: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly.