Smooth Conditioner

$16.00 - $86.00

Hydrates. Silkens. De-Frizzes.


  • Eliminates frizz
  • Soothes the hair cuticle and locks out humidity
  • Creates vibrant color and brilliant shine


FOR BEST RESULTS: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.

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One for All 6-in-1 Styler

$18.00 - $36.00

Shines. Texturizes. Protects.


  • Primes hair and adds softness
  • Shine and light hydration while strengthening
  • Polishing and protecting from heat
  • Color safe
  • Ideal for everyone


FOR BEST RESULTS: Work a quarter-sized amount between hands, and apply to clean, damp or dry hair from mid-shaft to ends.
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Moisture Defining Whip

$18.00 - $36.00

Hydrates. Defines. Enhances.


  • Weightless, moisture enhancing mousse
  • Nourishing oils to help hydrate, condition, and define your style
  • Delivers touchable definition for textured hair
  • Rich and creamy mousse
  • Great for curls and waves


FOR BEST RESULTS: Shake bottle well. Dispense a golf ball size dollop of product into palm. Rub hands together and scrunch into towel-dried hair, from ends to roots. Let air dry or diffuse.
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Finale Shaping Spray

$18.00 - $36.00

Perfects. Holds. Blocks Humidity.


  • Dynamic hairspray with the perfect balance of flexibility and strength
  • Touchable hold and soft shine
  • Blocks frizz, heat, and humidity
  • Color-safe
  • Ideal for absolutely everyone


FOR BEST RESULTS: Shake well. Hold 10-12 inches from dry, styled hair, and spray evenly.

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Volumizing Mousse

$36.00

Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.


FOR BEST RESULTS: Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
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Volumizing Primer

$36.00
Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free, vegan.
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Texturizing Spray

$18.00 - $36.00
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous, healthy shine while infusing hair with immediate, flexible and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-free, gluten-free. 2.3 oz.
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Healing Oil

$42.00
Virtue Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful reparative protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and moisturizing you’d expect from a hair oil and the damage repair, strengthening, and environmental protection that only our human protein can provide. Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won’t alter your color or weigh down your hair.
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Color Revival Kit

$35.00

It's the healthy color kick-me-up for in between salon visits. Until you’re back in your colorist’s chair, heal and hydrate hair while reviving color with our new in-home maintenance treatment for colored hair. Featuring Virtue® Recovery Shampoo & Conditioner Packettes, salon-grade ColorKick™, and our best-selling Restorative Treatment Mask, this comprehensive care kit:

  • Fights fade and revives shine
  • Strengthens, hydrates, and nourishes hair, making color more vibrant
  • Supports color maintenance at home in between services
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On Sale

On Sale

Exfoliating Scalp Treatment

$46.00 $36.80
A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Like the skin on our face, our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp Treatment is a light, whipped crème that gently sloughs off dead skin cells, balances, and conditions without adding residue. Rice beads and fruit enzymes provide dual-action exfoliation; Kalahari melon oil and jojoba oil provide moisture balance; and Alpha Keratin 60ku® repairs hair with each use.
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Virtue Curl Shampoo

$38.00
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Virtue Curl Conditioner

$40.00
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