Hydrates. Silkens. De-Frizzes.
FOR BEST RESULTS: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.
Shines. Texturizes. Protects.
FOR BEST RESULTS: Work a quarter-sized amount between hands, and apply to clean, damp or dry hair from mid-shaft to ends.
Hydrates. Defines. Enhances.
FOR BEST RESULTS: Shake bottle well. Dispense a golf ball size dollop of product into palm. Rub hands together and scrunch into towel-dried hair, from ends to roots. Let air dry or diffuse.
Perfects. Holds. Blocks Humidity.
FOR BEST RESULTS: Shake well. Hold 10-12 inches from dry, styled hair, and spray evenly.
Virtue® Labs Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Color-safe, paraben-free, gluten-free, vegan.
FOR BEST RESULTS: Shake well. Turn can upside down and dispense a small amount of product into palm. Distribute evenly through towel-dried hair from root to tip. Style as desired.
It's the healthy color kick-me-up for in between salon visits. Until you’re back in your colorist’s chair, heal and hydrate hair while reviving color with our new in-home maintenance treatment for colored hair. Featuring Virtue® Recovery Shampoo & Conditioner Packettes, salon-grade ColorKick™, and our best-selling Restorative Treatment Mask, this comprehensive care kit:
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Cleans. Replenishes. Nourishes.
FOR BEST RESULTS: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly.
2Hydrates. Softens. Renews.
FOR BEST RESULTS: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.
Cleans. Nourishes. Volumizes.
FOR BEST RESULTS: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly.
Conditions. Plumps. Revives Shine.
FOR BEST RESULTS: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.
Cleans. Softens. Shines.
FOR BEST RESULTS: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly.
Detoxifies. Resets. Clarifies.
FOR BEST RESULTS: Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner.
Detangles. Protects. Nourishes.
FOR BEST RESULTS: Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.
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Cleans. Refreshes. Invigorates.
FOR BEST RESULTS: Shake well before using. Hold can 6-8 inches away from hair and spray evenly throughout roots. Massage loosely with fingertips and brush through lightly if desired.
Rebuilds. Strengthens. Silkens.
FOR BEST RESULTS: Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.
Smooths. Calms. Transforms.
FOR BEST RESULTS: Using your hands, work a quarter-sized amount into clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance your natural texture.
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Rebuilds. Strengthens. Silkens.
FOR BEST RESULTS: After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well.
Stimulates | Strengthens | Thickens
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster.
This regimen is ideal for mild to moderate hair thinning due to: hereditary factors, hormonal fluctuations, recent pregnancy, nutritional deficiencies and/or stress. Designed for those seeking a more natural solution. Safe for chemically treated or colored hair.
Stimulates | Reactivates | Regrows
A Minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth. The three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and Minoxidil 5% Foam.
This regimen is ideal for moderate to severe hair loss due to: hereditary factors, hormonal fluctuations, nutritional deficiencies, and/or stress. Safe for chemically treated or colored hair.
Uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a youthful, silky shine.
Ideal for women with fine, fragile or thinning hair.
Flourish Volumizing Styler is the all-you-need styler for fine, fragile hair. This airy, lightweight, self-foaming formula provides instant body, bounce and hold, creating the illusion of density even in the thinnest parts. Color-safe, paraben-free, vegan and gluten-free.
Flourish Shampoo for Thinning Hair delicately stimulates the scalp and removes buildup. It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Formulated with Alpha and Gamma Keratin proteins, rice-based humectants and active plant extracts, this shampoo clears scalp irritation and flaking. Color-safe, paraben-free, vegan and gluten-free.
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Flourish Conditioner for Thinning Hair is a hair strengthener, hydrator, and detangler all in one. Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. This lightweight, sulfate-free conditioner is formulated with our patented Alpha + Gamma Keratins, a highly active Green Tea and Probiotics to leave hair smooth, silky, comb-able and less prone to pulling or breakage. Color-safe, paraben-free, vegan and gluten-free.
Stimulates | Strengthens | Thickens
A potent, 100% drug-free, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, this product and the Hair Rejuvenation Treatment regimen are best for mild to moderate hair thinning and those seeking a natural approach to nourish the scalp and thicken each hair. Color-safe, paraben-free, vegan and gluten-free.